A step by step process written
by Founders & marketers just like you

Step 1

Social Selling

A complete introduction into the why, how and what of social selling for B2B teams.

Step 2

B2B target segmentation

A person who chases two rabbits won’t catch either. Learn how to chase the right rabbit.

Step 3

Ideal Customer Profile

Learn how to define your Ideal Customer Profile and why it matters for you Linkedin Inbound campaigns.

Step 4

LinkedIn Content Plan

Learn how to create content to make your a thought leader and human using the 50/50 rule.

Step 5

Optimize LinkedIn Profile

Learn how to optimize your Linkedin Profile the non-bullshit way (we all know we need a great picture).

Step 6

Set the baseline

Learn how to measure your Social Selling performance and track your progress.

Step 7

How The Linkedin Algorithm Works

Learn everything you need to know about he Linkedin Algorithm in 2020.

Step 8

Which Software to Pick

Learn which software you need to start and automate your Linkedin Inbound Strategy.

Step 9

LinkedIn Copywriting Rules

Writing copy for Linkedin is not just some jotting down ideas. Learn the 7 copywriting rules you need to understand before writing Linkedin stories.

Step 10

The psychology of posting on Linkedin

Launching those first posts on Linkedin is going to be hard and lonely. Learn the 4 psychological factors that will hold you back.

Step 11

Audience Buillding

Learn why 40% of your Inbound strategy depends on the audience you build and the exact way to build it the right way.

Step 12

LinkedIn Pods

Learn how to use Linkedin pods to artificially increase your reach on Linkedin the right way (avoiding the mistakes we made).

Step 13

Engaging with your audience

You got your Ideal Customer Profile, your creating content and getting your first inbound leads. How do you engage with them?

Step 14

Analytics and Metrics

What do you track, how do you track and why do you need to track progress? No, your main KPI isn’t likes.

Step 15

Writing your first post

Two simple, yet powerful frameworks to write your first LinkedIn posts.

This book is for you if you are:

CEO or Founder

Who is looking to leverage their personal profile to create thought leadership, grow revenue, build trust with multiple stakeholders.

Marketing Manager

Who is looking to acquire more leads, build trust and improve lead to marketing qualified conversion rate.

Sales Manager

Who is looking to create deeper relationship with clients, shorten sales cycles and reduce contact time with leads.

Freelancers and Agencies

Looking to leverage their current and new audience to find more clients on LinkedIn on auto-pilot.

Reviewed by people just like you

Marketers & Founders who also don't like wasting time on bad content

Gaetano Di Nardi - Director of Demand Generation at Nextiva

This book from Andrei and Ricardo is one of the most comprehensive guides on how to start LinkedIn Inbound marketing from scratch, build a rich network of peers, prospects, and influencers and ultimately building trust with your target audience while yielding a stable flow of high-quality B2B leads. The beauty of it all? Once you get into a rhythm of providing value every week, it's like you don't even have to try. It just happens naturally. I would absolutely recommend this book for anyone seeking to step up their Inbound Marketing strategy on LinkedIn in 2018 and beyond.

Stacey Danheiser- CEO Shake Marketing Group

As a B2B marketing professional and business owner, I’m always interested in learning about how to reach and connect with prospective customers. LinkedIn has long been the “go to” for business professionals, but there isn’t much comprehensive training to help salespeople and marketers learn how to do it the right (effective) way. This e-book delivers exactly that! It’s a step-by-step guide that is easy to read, simple to understand and most importantly...actionable! The authors give great examples and tell you how to take advantage of everything LinkedIn has to offer. It’s a must-read for anyone in a B2B leadership, sales, and marketing role.

Marek Kich - CEO at X-Coding IT Studio

Social selling has been a very popular word lately. It's not a surprise, that like any trend, it is exploited, which can be seen on Linkedin. Usually, the results are terrible. You can almost sense some dishonesty going on in your feed. That's because people are looking for quick wins and not for a strategy or changing own behavior. This book teaches you differently. It shows you, that being human and being natural are the two principles that get you anywhere. So, my recommendation is "read it, follow the rules, share your story and get the best possible outcome.

Baptiste Debever - Co-founder of Feedier.com

Andrei and Ricardo have been able to put together what every marketer should be aware of. It's a well-thought and extensive guide full of actionable tips. I had an inkling of each of every aspect, but they brought my knowledge to a new level. I’m very grateful.

Aazar Ali Shad - Co-Founder Userpilot

LinkedIn engagement and social selling are the biggest hurdles in my business. I’ve been posting my content on LinkedIn for a while but had no success. I was looking for a place where I could find all those learning and hacks. I’ve read several blogs but this guidebook is the most comprehensive one. In this whole book, the copywriting tips and LinkedIn Pods are the winners. I’ll recommend it to all the B2B marketers to read and implement it. Why? Because LinkedIn is the most under-utilized tool and this book tells you how to maximize LinkedIn platform and generate leads to valuable social conversation. Time to implement this guidebook right now.

Jens Polomski - Marketing Director @ IMAscore (Germany)

LinkedIn is my favorite Platform for new Business and getting connected on a professional level. But I´ve noticed that not many companies use it to their optimal potential. If you want to build up your LinkedIn Channel be sure to grab the B2B LinkedIn Content Marketing book. It’s a book that gives you straight things you can do instead of just telling you what other people might do. It will give you tactics that are short and easy to understand to step up your LinkedIn Channel!

About the Author

Hi there. I am Ricardo Ghekiere. Passioned about growing companies from scratch. Having worked for more than 100+ different companies, I am currently the Head of Growth at Upthrust. A performance agency that grew from 2 to 34 people within 2 years using LinkedIn Content Marketing.

Pick what suits you the best

Looking to understand how LinkedIn can help you scale your
business, then this is your book.

EBOOK
$12,99
Including PDF, Kindle and Epub formats
EBOOK + Templates
$49,99
Including PDF, Kindle and Epub formats
Profile Description Template
LinkedIn Content Plan
Content Analytics Template
Connection Request and Follow-Ups Playbook
Ebook + templates + Workshop
$99,99
​You get the ebook, templates and the recording of the LinkedIn Inbound Marketing Workshop I gave in Valencia (Spain)